Whiskey in the Metaverse: A Johnnie Walker Experience in Fivem

In 2022, I had the privilege of collaborating with the talented Eduardo Zanuto on an incredible Johnnie Walker activation in Cidade Alta, one of Brazil's largest Roleplay servers.

The project featured two unique bars: one inside the building, which I had the pleasure of designing and customizing, and another on the rooftop, where Zanuto added his creative touch. My contributions included:

Designing and personalizing the interior bar to align with the client's vision.
Developing immersive nighttime lighting to highlight the structure’s elegance.
Porting the iconic Johnnie Walker statue into the game, strategically placed in the bustling central plaza.
Blending the physical and digital worlds into a cohesive experience was both challenging and rewarding. This project became a cornerstone in my career, showcasing the vast potential of the metaverse for global brands.

Have you explored this universe yet? 🚀