I'm thrilled to share a unique project that merged two metaverses—FiveM and Fortnite—for the Mentos Fanta campaign, delivering an immersive experience that connected virtual gameplay with real-world rewards.
In FiveM, my contributions included:
Modeling the store and its surroundings, creating a detailed and engaging environment.
Designing the mechanics where, after Mentos Fanta stocks were depleted in real-world stores, the campaign was activated in-game. The first player to complete the mission would time-travel to a past version of the store, earning a real Mentos Fanta box delivered to their home as a reward.
In Fortnite, I collaborated with another team to customize the map, ensuring the campaign's theme and vision were perfectly reflected. This was also my first project using the Unreal Editor for Fortnite, a milestone in my creative journey.
This project showcased how virtual worlds can seamlessly integrate with real-life experiences, offering innovative opportunities for brands to engage with their audiences.
What are your thoughts on blending the digital and real worlds in creative campaigns? 🚀🍬